Blog

Laura Robson’s ‘It’s Your Right To Play’ multi-platform, Twitter series has got off to a flying start generating record viewing figures for Right To Play’s global video content.

The embedded videos on RTP’s site have proved hugely popular boosting the number of visitors and unique page views and subscriptions to it’s branded YouTube channel.

Audience engagement has been really active across all social networks with viewers responding directly to Laura’s video requests to design their own wristbands, whilst some of her more irreverent insights into chocolate chip cookies and ‘sheepigs’ have sparked some great Twitter talking points.

Episode 2 is now live with exclusive interviews about Laura’s wild card and her Wimbledon ambitions. Watch this space for the third and final episode where Laura will unveil her new charity wristband and spill the beans on her Center Court debut.